Change blindness is real. In a recent experiment, “eight out of fifteen direction-givers failed to notice that the person they were talking to changed in mid conversation! Eight out of fifteen! At this point, you’re thinking, “This is insane! I would notice if the stranger I was talking to suddenly looked like a completely different person!” I thought the same thing, and we’re not alone. In fact, this disbelief is so common that it has its own name: change blindness.”
Don’t believe this… try out this experiment yourself. This is truly an eye-opening experience.
Postscript: I argue in my previous post that change blindness afflicts the enterprise software industry!
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