How enterprise computer marketing appears to customers? Watch this funny video.
On a more serious note Jeff Ventura has an interesting post here where he analyses the situation using real product marketing documents. His conclusion is that…
This “marketing” is such a mess that I firmly believe that intelligent, reasonable, high-functioning human beings can’t make heads or tails of it most of the time. I also believe this is by design. Why would a company want to do such things to their customers when there are clearly simpler ways to communicate a piece of software’s value?
Clearly this technology-push mindset has worked so far. But, as I argue here, there is now a need for change. A customer-centric mindset is now needed. Is it happening? No, not yet. I suggest in this post that it’s moved past the denial stage but it’s not yet at the take-leadership stage. What do you think?
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