Archive for the 'inter-cultural issues' Category

Confronting Cultural Gravity

Product startups in India have to overcome the cultural gravity that exists on account of IT Services firms. Here are five cultural changes that are needed…

Cultivating Intercultural Competence

An IHT story about Dutch soldiers in Afghanistan brings out the cultural difference between Americans and Dutch people. On Geert Hofstede’s masculine/feminine dimension Americans are staunchly “masculine” while Dutch society one of the most “feminine” in the world. This difference has created problems in the past as well and is emblematic of the problems businesses face in managing truly global knowledge workers. Developing intercultural competence is now critical for the new multinationals to succeed.

Microsoft in Russia and Netherland’s Eighty Years’ War

This argues that the controversial Windows XP piracy case against the Russian school Principal is a big cultural error of judgment on part of Microsoft.